A blog can be anything from a personal diary, a daily pulpit a collaborative space, to a political soap box, news outlet or the simply ravings from inside your head. It doesn't matter if you're writing the latest news for your company or passing judgement on the world, these tips will enable you to unlock the power of your blog!

DO's

• Be open and honest.

• Include your own opinion and observations

• Keep it up to date, relevant and interesting.

• Let people comment on your blog (and don't get upset if you get negative feedback)

• Set yourself some clear aims before you begin, then ensure you stick to them.

• Allow a maximum of two people to write on your blog to make it flow nicely and consistantly.

DONT's

• Avoid Corpoate Spiel

• Don't try to hard sell

• Don't include lots of details about products and services

Feed Me!

Most blogs have an 'RSS Feed' which is a fancy way of linking your blog into other websites. For example you can grab your RSS url and 'feed' it into facebook. Magic! All your blog posts will now show up to all your friends on facebook.