Email marketing is a form of direct marketing which uses electronic mail. In a business sense it's a means of communicating messages to your current and potential customers to promote products and services.
It’s cost effective: Compared to traditional marketing methods the big savings start when you consider there are no printing costs. You can get your message delivered for as little as 1p per recipient.
It’s immediate: Email generates an immediate response, instead of waiting for a customer to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It’s relevant: Email makes it easy to segment your customers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It’s completely measurable: More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
At CandidSky we understand the importance of email marketing in any marketing campaign. Which is why we have developed CandidSky Mail Monitor as a stand alone email marketing tool. For more information please visit: www.candidskymailmonitor.com Alternatively call us on 0161 628 5011 of contact us using the contact form on the contact page